The events will be captured on video and published online.
Hosted by Nigel Clarke, ToyTesters.tv has invited children to test toys in store, rate them, put forward ideas for new products in the range and suggest improvements. Key members of each of the toy companies marketing teams will be in Hamleys while the events are taking place.
Fun Kids – the UK’s children’s radio station – has promoted the Toy Testing events online, on air and is running a competition where one listener will win the opportunity to work with Nigel and the crew to be the Fun Kids reporter for one day.
Each day will feature key flagship products from different companies and as well as Toy Testing, 20 children will win a product each day.
Gemma Gallagher, founder of ToyTesters.tv, commented: “We’re hugely excited about our Toy Testing week. Our company is all about children getting involved and giving their opinions on toys in the market place, and we’re really pleased that toy companies are seeing the enormous benefits of our brand. Hamleys is an iconic store and is visited by thousands of people. This, coupled with our partnership with Fun Kids Radio, has extended our reach substantially. We’re looking forward to these events, and more towards the end of the year.”
Below is a roundup of the week ahead:
Monday 11th August: Lego Friends day. ToyTesters.tv will be taking a look at the brand new Jungle range.
Tuesday 12th August: Tamagotchi Friends Day. Children have been invited to test out the latest Tamagotchi Friends and can also bump their Tamagotchi in-store to earn gifts for their digital friend.
Wednesday 13th August: Bladez Toyz Day. Up for testing are four Jumbo Remote Controlled Inflatables – Star Wars R2-D2, Despicable Me Minion, Disney Lightning McQueen and Disney Dusty Crophopper.
Thursday 14th August: Barbie Colour Change Glam Bag Day. ToyTesters.tv has been asked to test out the latest colour change technology from HTI and the world of Barbie styling.
Friday 15th August: BoomCo and Hot Wheels Day. In the morning, children can test out the BoomCo Rapid Madness and Twisted Spinner blasters. In the afternoon, ToyTesters.tv will be racing cars on the Hot Wheels Super Loop Chase Race and Double Jump Duel tracksets.