Flair has confirmed two of its key products for this year will feature on the ToyTesters.TV Summer tour with Hamleys; the new I-Do-3D and Pet Parade range.
Children on the tour will be the first consumers in an experimental environment to put the flagship products to the test with children’s TV presenter, Nigel Clarke.
With the I-Do-3D, children on the tour will be able to transform 2D templates into 3D artwork. Flair is keen to see how children react to the creative possibilities within each kit which include a UV light that sets the ink in seconds.
Children will also be able to experiment, role play in groups and train their puppies, with the newly developed Pet Parade. Using a joystick button in the puppy’s back makes it walk and move its eyes, head and tail.
Holly Lackey marketing manager, Flair commented: “The tour is an ideal platform for us to create more awareness for I-Do-3D and Pet Parade. Both brands have play patterns and to get them into the hands of kids in a way that can be seen by so many, is perfect for us.”
Gemma Gallagher, founder of ToyTesters.TV, commented: “I’m delighted Flair has chosen the tour to showcase some of its new product ranges. Creativity is being taken to a new level with the development of products such as I-Do-3D. Pet Parade offers children a new way to role-play with their friends by training their pets. I think this one could prove popular with so many trained dogs profiling in the media recently. Flair has timed this launch perfectly but we’ll see what the audience think.”