NEWS

ToyTesters.TV to be the first to test Flair’s key products

Published on: 27th July 2015

Flair has confirmed two of its key products for this year will feature on the ToyTesters.TV Summer tour with Hamleys; the new I-Do-3D and Pet Parade range.

TT-Logo480Children on the tour will be the first consumers in an experimental environment to put the flagship products to the test with children’s TV presenter, Nigel Clarke.

With the I-Do-3D, children on the tour will be able to transform 2D templates into 3D artwork. Flair is keen to see how children react to the creative possibilities within each kit which include a UV light that sets the ink in seconds.

Children will also be able to experiment, role play in groups and train their puppies, with the newly developed Pet Parade. Using a joystick button in the puppy’s back makes it walk and move its eyes, head and tail.

Holly Lackey marketing manager, Flair commented: “The tour is an ideal platform for us to create more awareness for I-Do-3D and Pet Parade. Both brands have play patterns and to get them into the hands of kids in a way that can be seen by so many, is perfect for us.”

Gemma Gallagher, founder of ToyTesters.TV, commented: “I’m delighted Flair has chosen the tour to showcase some of its new product ranges. Creativity is being taken to a new level with the development of products such as I-Do-3D. Pet Parade offers children a new way to role-play with their friends by training their pets. I think this one could prove popular with so many trained dogs profiling in the media recently. Flair has timed this launch perfectly but we’ll see what the audience think.”

RECENT ARTICLES

Amazon under renewed fire over destruction of unsold stock

All UK Disney Stores except flagship rumoured to be closing

UK retail supply chain needs more drivers and warehouses

Kidicraft welcomes Katy Greenwood as company expands

Lego brings multiplayer to Lego Super Mario with addition of Lego Luigi

BargainMax logo

Bargain Max launches discount referral scheme

Halilit bolsters sales team with addition of Stephanie Malinowski

IMC launches OTT platform combining content with eCommerce

Exploding Kittens unveils its first licensed game, Exploding Minions

Germany’s 468 SPAC to acquire Boxine, the company behind the Tonies brand