Simon commented: “Toytopia will be the only event of the year which will provide consumers with direct, hands-on experience of toys. Without a doubt families will be fully engaged with the theatre of the brand, supported with hands on play, with the option to purchase on site either online or from the event store. Manufacturers, licencees, licensors and retailers all have a part to play in crafting an environment which children and families will love.”
The four day October half term event will take place in Manchester, with a target audience of 2-12 year olds (core 4-11). Up to 40,000 attendees are expected to visit the event.