ToyZone, a specialised 360º toy agency with design superpowers

Published on: 20th May 2022

ToyZone is a 360º toy agency with more than 25 years of experience in the toy industry.

ToyZone benefits from a multidisciplinary team of designers, content creators and marketing experts that can make your toy project a success. And with more than 300 products launched, this agency knows what it is doing.

The agency has been recognised by Mojo Nation as one of the Top 100 most influential toy companies, and its clients include some of the largest toy manufacturers in the world. ToyZone offers a full experience to its clients: it provides toy design, entertainment and IP licensing services.

ToyZone is an innovative and enthusiastic specialist toy design agency that is enjoying strong success, with design collaborations continuing to rack up and an ever-increasing suite of services on offer. But how did this come about?

The beta version of the agency was launched four years ago in Spain, and the Covid-19 pandemic gave its founders – Jose Manuel Diaz Ballarin and Alex Prieto – the time and space to both fine-tune it and consolidate their offering. The agency was created with the intention to offer toy companies and inventors a one-stop shop for their toy development, design and entertainment needs. Jose and Alex are toy professionals themselves, so they both know how painful it can be to find the right team or partner.

The raft of ToyZone services can be accessed by anyone and everyone. ToyZone offers a 360° approach to toy design, from conception, branding and sourcing right through to manufacturing. Looking at entertainment, ToyZone will help give brands a second, virtual life that encompasses everything from basic motion graphics used to demo projects to full animated series and state-of-the-art in-app games. All are connected to ToyZone’s data science technology, which provides direct audience reports, instant rewards and much more.

During its journey in the toy industry, ToyZone has launched over 300 award-winning toys into international markets, and – thanks to its relationships with key global retailers – it has a wide view of the marketplace. This background, and ToyZone’s know-how about both the North American and European Toy markets, allows the agency to guide its customers, helping them outperform their competitors and achieve excellence.

In addition to this experience, ToyZone clients also benefit from access to a multidisciplinary team. The combination makes ToyZone the perfect companion for any toy company or inventor that aims to launch a new concept into the market. ToyZone success stories include Eolo’s Marvel Battle Cubes, made in association with Boti and fully designed by ToyZone, as well as Jiggly Pets. The agency works with a number of very well-known toy brands, but all its past and current projects are under NDAs.

ToyZone is very clear about its advantages over other agencies in the marketplace: focus is key, so ToyZone is one of only a few exclusive agencies fully specialised in toys and family entertainment. Its structure allows it to cover all areas of the toy development process. As Jose and Alex proudly say – their eyes and minds are 100% toy-driven.

Readers interested in working with ToyZone can find out more and get in touch by visiting the new website – – or emailing


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