Following the signing of a commercial partnership with Nickelodeon, Tractor Ted has appointed Rockpool as its licensing agent.
Alexandra Heard and David Horler came up with Tractor Ted after noticing how fascinated children were by farm machines working in the fields.
The idea took hold and 2002 saw the launch of the first video, showcasing real farm machinery at work.
The business has grown into a fully diversified business including publishing, a plethora of consumer products, live events and two permanent Tractor Ted attractions. Today, Tractor Ted is a national favourite with 650k DVDs and 420k books sold to date.
Its commercial partnership with Nickelodeon UK will see Tractor Ted clips aired on Nick Jr., Nick Jr. Too and on Nickjr.co.uk.
Demand from pre-school fans has resulted in a booming range of Tractor Ted products including apparel, toys, lunch bags and bottles, stationery, partyware and bedding. All have been developed in-house and are sold through non-traditional distribution including county shows, garden centres and via the Tractor Ted website.
Rockpool Licensing’s Vickie O’Malley said: “The business Ally and David have built through DVD and book sales and now the Nick Jr. broadcast means the time is right to appoint licensee partners and bring Tractor Ted to mainstream retail. The reaction from licensees at BLE to the Tractor Ted story was wonderful. The opportunity for this well-loved and proven property in the broader marketplace, while still being able to tap into the extraordinary depth of the established non-traditional distribution base, is clearly very appealing.”