Extensive Transformers branding will also be present at the entrance of Olympia as well as on the internal doors, stairs, walls, selected floor spaces and goody bags. The first film trilogy will also be playing on the Hasbro stand. 2014 is set to be a big year for the Transformers brand with this year being its 30th anniversary, and the Transformers: Age of Extinction movie from Paramount Pictures released this Summer alongside Hasbro’s product range in support.
Whilst the details of the new toy range are currently under wraps, Hasbro has revealed that it will be launching an extensive range of products in its toy and action figure line inspired by the film. There will also be a wide range of licensed products available.
The Hasbro stand number is 620 (Gallery). Tours will be taking place every day throughout Toy Fair on the hour, every hour, from 10am-4pm (excluding noon). For more information, please contact your Hasbro representative.
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.