NEWS

Trash Pack’s NPD success and Gold Independent Toy Award

Published on: 25th September 2012

Recent NPD figures show The Trash Pack as number three in the All Other Toys Supercategory.

The 2 in a Bin line came in at number one for value. Compared to the entire toy market, The Trash Pack is the number four property overall. Anne-Marie Noon, marketing manager for Boys Toys at Flair, said: “The Trash Pack is flying off the shelves. We don’t think we’ve found the true value of the brand yet and have to work at a substantial pace to keep it in stock at retail. We’re even considering air freighting stock into the business before year end to keep up with demand.”

Flair was also pleased when The Trash Pack scooped a Gold in the Independent Toy Awards.

The Independent Toy Awards, organised by Toy Shop UK, gave the brand a gold award for the Street Sweeper play set. Catherine Scott, product manager, commented: “We are absolutely delighted. With over 900 retailers being asked to vote, it is outstanding to come top and it’s fantastic that independent shops have embraced our grossest range. The award is testament to the strength of The Trash Pack and its proven sales success, and we look forward to the continued popularity of the brand.”

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