NEWS

Tree Fu Tom nursery activity announced

Published on: 2nd October 2013

Random House and GP Flair have combined their efforts to create a Tree Fu Tom activity for over 200 nursery establishments.TreeFuTomlogo300

Having gone live before the end of September, the campaign delivers Tree Fu Tom books and toys to the core audience of children aged 3-5 years old.

Each nursery has been asked to hold a Tree Fu Tom day with book readings, movement activities and colouring sheets based on the pre-school character, plus take-home merchandise information for parents. Each nursery also has prizes to give out to children. It is expected the reach of the campaign will be around 10,000-12,000.

Kirsty MacKenzie, brand manager at GP Flair, said: “We are delighted to be able to take our Tree Fu Tom collection into nurseries. Tree Fu Tom is all about the magic of movement and discovery and our activity pack is designed to enhance the child’s experience of this.”

Laura Mason, marketing manager of colour publishing at Random House, added: “We have for some time wanted to work directly with nurseries and in teaming with Flair we have been able to create a rewarding and positive experience for the children, while at the same time letting them discover the delights of reading through our Tree Fu Tom book series.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Latest Hornby results report rise in Q3 sales

The 2021 Toy Trust Media Auction is open for bids

Exclusive: Geemac – the complete package

CBI calls for extension to furlough and business rates schemes

Orchard Toys premieres 2021 “Toy Fair” show reel

Brexit charges start to hit British online sellers

Toy Fair website provides info for would-be visitors of the show

The latest Toy World recruitment round-up

Bandai’s retro Timber Tots characters release nursery rhyme

Panini strives to meet overwhelming Premier League sticker demand