NEWS

Tree Fu Tom’s Twitter takeover

Published on: 18th February 2013

GP Flair’s Tree Fu Tom toys are set for a social gathering as plans for a Twitter Party are expected to see Flair engage directly with parents.

Expected to deliver millions of tweets with the newly-launched Tree Fu Tom toys brand, Tuesday February 19th will see Flair join with parenting website UKMums.tv to host 20 Twitter Parties.

Bloggers from across the country will host their own social media parties, showcasing brand new Tree Fu Tom products to their guests, as well as offering Tree Fu Tom-themed party games, competitions and food. Each party will take place in real time and will be documented on Twitter, with the aim of getting #treefutomtoys trending so that all fans and their parents are able to virtually attend and join in.

Kirsty MacKenzie, brand manager, GP Flair, commented: “We have seen huge social media success on several occasionswith other Flair brands and are confident that this type of campaign is the perfect platform to target parents directly.”

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