Trends UK builds on Shopkins’ success with launch of Kinstructions

Published on: 17th March 2016

Kinstructions is the new construction line from Trends that lets kids create and build their own Shopkins scenes.

Trends-480The Kinstructions launch closely follows the launch of Shopkins Season Four, which features new Petkins, little pets which come with their own pet carrier. Shopkins Season Four also features new themes and accessories.

Trends UK joins a huge existing licensing programme with Bulldog Licensing, which represents the brand in the UK and Ireland, having secured deals across multiple categories. These include MV Sports for sporting goods, Spearmark for lunchware, tableware, drinkware and lighting, Blueprint for stationery, Topps for collectible trading cards, sticker products and accessories, Character World for bedding, inflatable chairs and beanbags, Flair for toys, Winning Moves for games, Pyramid for posters, and Whitehouse Leisure for amusement plush amongst many more.

Graham Spark, sales director at Trends UK, said: “We are delighted to be introducing the Shopkins Kinstruction range to the UK. The first sets are now available to buy at retail and orders are flooding in, so we would encourage retailers to secure stock as soon as possible.”

Bulldog’s licensing manager, Vicky Hill, added: “Kinstructions is going to be huge. In the US, the range launched pre-Christmas and was a sell-out success in Toys R Us, and we’re sure demand will be equally high in the UK.”



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