The digital campaign for Trends UK SpyX brand is expected to reach several million fans by Christmas.  

Trends UK has launched a digital campaign for its highly popular SpyX range featuring influencer style content showcasing the fun features of the SpyX role playing toys.

With the first burst of activity taking place now, the campaign is already proving to be a success, reaching half million impressions with a very high click through rate. By Christmas the digital campaign will have reached an audience of several million potential SpyX fans.

There’s further support planned over the coming weeks with PR and blogger reviews. Trends UK’s SpyX range has working features that fuel the imagination. Kids can role play with crime fighting gear and gadgets, just like real hero agents. With an affordable price range including pocket money toys to larger gift sets, there is a SpyX toy to suit all occasions and budgets.

Lindsay Hardy, marketing director, Trends UK commented: “It’s the first time we have commissioned an influencer style video to demonstrate and show the features of the gadget SpyX range and the target audience is responding well and so are retail sales.”