Mr Tumble will appear on a Learning Pad, thanks to a new deal between BBC Worldwide and Trends UK.
Something Special stars BAFTA winning children’s presenter Justin Fletcher, one of the most well-loved and recognised faces on children’s television. This show has been entertaining pre-schoolers and children with special needs on CBeebies for more than 10 years, regularly appearing in the top three most watched shows on the channel. Using a sign language called Makaton, Justin, along with his friend Mr Tumble, help children learn how to communicate and develop language skills in a fun and exciting way.
Lindsay Hardy, Trends UK marketing director commented: “We are really excited about working with BBC Worldwide on this well-loved property. The Mr Tumble Learning Pad is an ideal toy for any fan of the programme because it combines recognising colours, letters, numbers, and musical instruments with the lovely Mr Tumble and his friends. It’s a truly interactive and fun learning toy.”
Julie Kekwick, senior licensing manager, BBC Worldwide, added: “Trends UK is the perfect partner for Mr Tumble, as its wonderful products will perfectly complement the range from Golden Bear.”
Master Toy partners Golden Bear, recently refreshed and re-designed the Something Special offering under the new banner of Mr Tumble Something Special. The brand continues to do well at retail and has increased product lines this year, including a TV advertised vehicle and new feature plush.