Trends UK has signed an agreement to handle sales and distribution of the company’s products in the UK and Ireland from January 2016.
Trends UK will introduce new Perpetual Play Group products and maximise opportunities for existing popular ranges. Continuing to build the marketplace, the company will promote the toys with marketing and PR campaigns and competitive pricing solutions.
Famous for its Play and Put Away ranges, the Perpetual Play Group products available through Trends UK will include leading Hasbro licensed brands such as Play-Doh, My Little Pony and Nerf. Designed to store or carry Play-Doh items and minimise the play time mess, each product has bonus added value features including cutters, play mats and some Play-Doh.
Via Trends UK, the Perpetual Play Group ranges will be available through a variety of distribution options, including direct to retailer and domestic channels.
Bruce Wilson, CEO at Perpetual Play Group, commented: “Trends UK has a strong reputation in the market for bringing innovative product sales and marketing solutions to an increasingly competitive toy segment. As we make this change to Trends UK we also wish to acknowledge the contribution made by our previous partner, HTI Group, for its vital assistance in introducing our product to the UK market over the past two years and for the strong marketing collaboration provided.”