The agreement will see Wind Designs offer Trends UK toys and products to its independent retail customers.
The partnership provides broader distribution networks, great service and increased availability for independent retailers.
The agreement follows the successful co-operation between Trends UK and Wind Designs that was initiated in 2016 with the joint launch of the highly popular Wet Head game from Zing Toys.
Taking effect from 1st January 2017, Wind Designs will carry a wide range of Trends UK’s popular lines, including licensed ELAs, science and hobby toys and best-selling games.
A selected range of Trends UK products will be available to see on the Wind Designs stand (H52) at London Toy Fair.
Graham Spark, sales director, Trends UK commented: “We have established a fantastic working relationship with Wind Designs and are looking forward to collaborating with them on a wider range of items in 2017. We have a very exciting line-up, including new high-profile licensed toys which will be available for Wind Designs customers.”
Phil Jones, managing director, Wind Designs said: “Launching Wet Head in 2016 proved our companies form a beneficial partnership. Extending the relationship to include a larger selection of Trends UK’s items makes perfect sense. We are looking forward to showcasing it in the new year.”