Trends UK is introducing the new Sweet Pups range in late spring 2018.
The new collectible range Sweet Pups features plush puppies hidden inside scented croissants, macaroons and sticky buns. Kids can transform them from pretend pastries into cuddly plush puppies by turning them inside out. The first series has 12 puppies to collect.
Available from June 2018, with a TV campaign targeting over 500 TVRs, Sweet Pups are expected to retail around £7.99.
Lee Clowes, Trends UK commented: “We are delighted to be launching the Sweet Pups range and have had a fantastic reaction from customers. With its unique play pattern, endearing designs and affordable price point, we believe it will be one of the most sought-after collectible toys this year”.