LICENSING NEWS

Trends UK unveils new partnership with Thomas & Friends

Published on: 19th December 2016

Thomas & Friends welcomes Trends to its consumer products portfolio, with the introduction of new Thomas & Friends ELAs.

Trends-480Available from summer 2017, the range will aid development of early learning, numeracy and communication skills with the much-loved characters. The new range includes a Thomas & Friends Smart Tablet, Thomas & Friends Flip-up Phone and Learn with Thomas Magnetic Fridge Toy.

Lindsay Hardy, marketing director at Trends UK, commented: “It’s a fantastic opportunity to work with Mattel and launch a new range of Thomas & Friends Electronic Learning Aids, featuring one of the world’s most popular toy brands. We are utilising our joint expertise in developing and marketing successful licensed educational toys to create Thomas & Friends ELAs that young fans will love to play and learn with.”

Helen Genia, licensing category manager at Mattel Consumer Products, added: “We are delighted to be working with Trends UK to launch this new range of Electronic Learning Aids. Thomas & Friends is a great platform for pre-schoolers to learn these key skills with this new range of ELAs.”

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