LICENSING NEWS

Trolls World Tour collections hit UK retailers

Published on: 14th January 2020

DreamWorks Animation’s Trolls World Tour premieres in UK cinemas on 20th March. 

As excitement builds for the global debut of DreamWorks Animation’s Trolls World Tour in cinemas in spring 2020, a vibrant wave of colour, music and glitter is landing on retail shelves worldwide. All-new toy and lifestyle collections inspired by the upcoming film are hitting retail shelves beginning this month.

Collections from international toy partners Hasbro, The Lego Group and Just Play, distributed by Flair in the UK, offer expansive lines inspired by the new characters and worlds. Hasbro is debuting several new products including movie accurate small dolls, ideal for on-the-go play; fashion dolls and feature dolls that allow fans to dance and sing along with their favourite character. Meanwhile, the Lego Group offers construction sets inspired by the film’s all-new musical worlds and genres, and Just Play/Flair is rolling out huggable and interactive plush as well as role-play toys.

Funko, Posh Paws, Ravensburger, Wow Stuff!, The Design Group and Danilo are also set to debut new products for the upcoming film release.

The fashion and living program bring together the diverse musical worlds through vivid colours and eye-catching designs within collections spanning across apparel and accessories to home goods. Food and beverage offerings will also introduce surprise- and-delight features that will bring the Trolls lifestyle inside the home. Rounding out the programme, publishing extends the storytelling with storybooks, activity books, magazines and sticker collections, as well as novelty formats such as sound books and busy books.

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