NEWS

Trolls: World Tour release date moved forward

Published on: 10th March 2020

The movie will now hit cinemas on 10th April, a week earlier than initially scheduled.

Originally set to arrive in theatres on 17th April, the Dreamworks Animation sequel has moved its release date forward by one week, to 10th April, a slot recently vacated by the James Bond film No Time to Die.

The move will be welcomed by toy retailers and licensees, as 10th April marks the start of Easter weekend, an important period for early-year toy sales.

According to some analysts, the spread of COVID-19 could cost the film industry billions in lost revenue in the short term; in addition to the postponement of the James Bond movie, the release of Disney’s Mulan in China has been delayed indefinitely, while numerous companies have pulled out of Austin, Texas’ annual South by Southwest Film Festival, including Netflix, Apple, and Amazon.

However, other movie studios will seek to take advantage of the prevailing conditions, as Universal has in this instance.

Trolls: World Tour, which sees Justin Timberlake and Anna Kendrick reprising their roles from the first movie, has been tipped by many toy retailers to be a strong performer from a licensing perspective, with an extensive line-up of licensees including Hasbro, Lego, Just Play (distributed by Flair in the UK), Funko, Wow Stuff, Ravensburger and Posh Paws.

RECENT ARTICLES

Friday Blog

On with the show…it’s the Friday Blog!

Panini launches FIFA World Cup Qatar 2022 collection

Schleich returns to Royal Dublin Horse Show with Teddy the Shetland Pony

John Adams bolsters team with new sales agent

Wizards of the Coast reveals new lineup

The Toy Association confirms 2023 New York Toy Fair dates

See the latest new roles added to Toy World’s recruitment round-up

Get involved in the October issue of Toy World

Tiny Pop to air Spin Master’s Mighty Express

Walmart partners with Paramount+ for members