Posh Paws’ range has stacked up attention in its first year of trading.
The collectibles are attracting a wide consumer base from boys and girls, kids, tweens and adults, all wanting to get their hands on the very latest Tsum Tsum characters.
Each month Posh Paws is launching a new series of Tsum Tsums for fans to collect and stack. These launches coincide with new Disney movie releases including Zootropolis, The Jungle Book, Finding Dory and Moana. As well as introducing new Disney characters, Posh Paws will also be launching characters from Disney’s most famed back catalogue such as Lion King, Aladdin, Tim Burton’s Nightmare Before Christmas and Disney Pixar’s Monsters Inc.
Lauren Shipman, brand manager at Posh Paws, said: “The consumer demand for the Tsum Tsum brand has been phenomenal. We’ve had great feedback from retailers and consumers on this product and we’re endeavouring to ensure stock is available to all retailers. We’re already working on our roadmap of character releases for 2017 and there are lots of exciting collections in the pipeline. We strongly believe that this is only the beginning of the Tsum Tsum craze.”
The high demand for Tsum Tsum plush has secured Posh Paws distribution for the brand across specialist, grocers and independents retailers.