The campaign, which is set to run across a two week period at the beginning of December, features an action packed 20″ commercial that will definitely grab attention. The campaign which is debuting in Ireland (Turbospoke’s home market) is running across Sky one, Nickelodeon and Comedy Central at key viewing slots for their target market and their parents.
Tom Maxwell of Turbospoke said: “Christmas is easily our busiest time of year for sales. The price point, uniqueness and core appeal make Turbospoke an easy choice for kids who just love motor related things. We’re excited to see Turbospoke debuting on TV in support of our two largest retailers”
The TV campaign on Sky is also supported by a mega Turbospoke competition on Ireland’s national broadcaster RTE’s Elevate TV show, running for one week.
The Christmas campaign is complemented with Facebook and Twitter competitions with both retailers for Limited Edition Carbon Fibre Turbospokes and in-store Turbospoke merchandising.
Here’s the 20″ TVC: