LICENSING NEWS

Turner adds new partners to Bananas in Pyjamas

Published on: 15th May 2012

Turner CN Enterprises (TCNE) has added three new partners to the UK licensing programme for pre-school show Bananas in Pyjamas.

Apparel licensees Aykroyd & TDP Licensing Ltd are on board to produce Bananas in Pyjamas nightwear and underwear. Gemma International has inked a contract to manufacture children’s greeting cards and Amscan International Ltd has taken the licensing rights for party goods and accessories.

These licensing partners join master toy licensee Golden Bear who will lead the roll out of the Bananas in Pyjamas licensing programme in the UK this autumn with the launch of the first wave of toy products. Available at all key retailers, the initial line will feature plush and plastic toys at all price points.

Graham Saltmarsh, UK licensing director, Turner CN Enterprises comments: “Bananas in Pyjamas is a dream property to work on. Its great brand heritage, and high profile broadcast and digital distribution platforms give Bananas in Pyjamas fantastic visibility and awareness, which in turn is driving substantial consumer demand for official licensed product. Undoubtedly, one of our most exciting licensing launches in recent years.”

 

RECENT ARTICLES

Toy Fair 2022 – visitor registration now open

Simba Dickie secures master toy deal for Xilam’s Oggy Oggy

Hanky Panky partners with Trends UK for launch of That’s Magic range

Amaroni becomes UK distributor for FabBrix

Lego shares content to mark launch of Lego City Stuntz

BLE outlines enhanced Covid-19 testing and safety measures

ICTI Ethical Toy Program appoints Todd Merton as head of Business Development

WWE extends global partnership with Mattel

Spock boldly goes where no giant Playmobil figure has gone before

Smyths Toys’ Oscar teams up with L.O.L. Surprise! for new single