Turner adds new partners to Bananas in Pyjamas

Published on: 15th May 2012

Turner CN Enterprises (TCNE) has added three new partners to the UK licensing programme for pre-school show Bananas in Pyjamas.

Apparel licensees Aykroyd & TDP Licensing Ltd are on board to produce Bananas in Pyjamas nightwear and underwear. Gemma International has inked a contract to manufacture children’s greeting cards and Amscan International Ltd has taken the licensing rights for party goods and accessories.

These licensing partners join master toy licensee Golden Bear who will lead the roll out of the Bananas in Pyjamas licensing programme in the UK this autumn with the launch of the first wave of toy products. Available at all key retailers, the initial line will feature plush and plastic toys at all price points.

Graham Saltmarsh, UK licensing director, Turner CN Enterprises comments: “Bananas in Pyjamas is a dream property to work on. Its great brand heritage, and high profile broadcast and digital distribution platforms give Bananas in Pyjamas fantastic visibility and awareness, which in turn is driving substantial consumer demand for official licensed product. Undoubtedly, one of our most exciting licensing launches in recent years.”



The March 21 edition of Toy World is out now

Vivid Goliath welcomes Ben Hogg as UK marketing manager

BBC seeks vintage toys and memorabilia experts

GB eye joins the Abysse Corp group

Edx Education teams up with Annabel Karmel

Moose celebrates five wins at Australian Toy Awards

Spin Master announces Q4 and full year 2020 results

Sambro International appoints Paul Blackaby as new CEO

Chancellor unveils £5bn fund to help high street recovery

Dino Ranch signed up by Disney+