Apparel licensees Aykroyd & TDP Licensing Ltd are on board to produce Bananas in Pyjamas nightwear and underwear. Gemma International has inked a contract to manufacture children’s greeting cards and Amscan International Ltd has taken the licensing rights for party goods and accessories.
These licensing partners join master toy licensee Golden Bear who will lead the roll out of the Bananas in Pyjamas licensing programme in the UK this autumn with the launch of the first wave of toy products. Available at all key retailers, the initial line will feature plush and plastic toys at all price points.
Graham Saltmarsh, UK licensing director, Turner CN Enterprises comments: “Bananas in Pyjamas is a dream property to work on. Its great brand heritage, and high profile broadcast and digital distribution platforms give Bananas in Pyjamas fantastic visibility and awareness, which in turn is driving substantial consumer demand for official licensed product. Undoubtedly, one of our most exciting licensing launches in recent years.”