The two companies have agreed a long-term programming deal in the UK and Ireland.

The partnership ensures that Virgin Media customers will continue to enjoy their favourite channels such as Cartoon Network, Boomerang, Cartoonito, TCM and CNN International, as well as bringing Cartoon Network in HD to customers in Ireland for the first time. Also launching are catch-up TV and boxsets to Virgin Media’s TV platform.

As part of the new deal, Virgin Media customers will have access to hundreds of hours of boxsets for kids, featuring programmes such as Ben 10, The Powerpuff Girls, Regular Show, Scooby Doo, Mr Bean, The Tom and Jerry Show and Fireman Sam.

The new programming deal also unlocks a wealth of Turner catch-up TV for Virgin Media customers in the UK and Ireland, as customers will have access to hours’ worth of programming with a 30-day catch up window.

Additionally, the deal strengthens the partnership over the long term, with Turner guaranteeing new rights to support Virgin Media’s future product launches.

Ian McDonough, senior vice president and MD of Turner Northern Europe, commented: “We’re very excited about strengthening our much valued partnership with Virgin Media, built around our premium kids and entertainment brands. At Turner we are committed to delivering the best curated branded experiences to our audiences, wherever they are. We look forward to working closely with Virgin Media to deliver entertaining channels and on-demand content that captures the growing appetite of our audiences for many years to come.”