LICENSING NEWS

Turner appointed for The Smurfs

Published on: 21st June 2013

Turner CN Enterprises has announced that it has been appointed the multi-territory licensing and merchandising rights to The Smurfs for the UK and Eire.The-Smurfs-2-the-smurfs-2-m

The deal, which covers all categories except master toy, will see Turner build on its existing licensing success with the brand in the Middle East, Israel, North Africa and Turkey.

Turner CN Enterprises has built programmes for The Smurfs in the Middle East, Israel, North Africa and Turkey, having signed key partners covering major categories including Upex Brands for Personal Care, Arabic Triangle Trading for Apparel and Footwear, Global Sourcing Solutions for Stationery and Kozmoneks Kozmetik Oyuncak ve EV Gerecleri for Party Goods, among others.

With its extended territorial reach, Turner will exploit the heritage and retro appeal of The Smurfs – and the new movie set for release in July 2013, The Smurfs 2 – to grow the brand’s consumer products programme in the UK. In 2011 the release of the first 3D movie from the franchise, The Smurfs, generated over $563m in box office sales. Turner plans to build on the momentum generated by the release of the second movie to expand into new product categories and target a wider audience through relevant merchandise.

Alan Fenwick, VP at Turner CN Enterprises, said: “Having already built a successful partnership in other EMEA markets, we’re really excited to now have the UK licensing rights to The Smurfs.  The UK holds huge potential for the brand and we’re looking forward to implementing a regional licensing programme that appeals to adult retro enthusiasts while capitalising on the new fans who have been introduced to The Smurfs for the first time through the movies.”

If you would like to receive the latest toy trade news straight to your inbox, please enter your email address in the subscribe box above; you can also follow Toy World on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Hasbro reports third quarter results

Tomy and Drumond Park invest in Sky partnership

Amazon UK launches Black Friday deals a month early

Stephens & George: printed catalogue like putting shop window into customers’ hands

Opportunity for UK companies to join HKTDC Autumn Sourcing Week online

Retailers call for “pandemic clauses” to cut rent payments

Inside Out Toys adds ReCycleMe brand to portfolio

Potential change of date for Nuremberg Toy Fair in 2022

Toytown opens new 5,500 square foot Uxbridge store

Get involved in the December issue of Toy World