LICENSING NEWS

Turner Broadcasting rebrands Boomerang

Published on: 15th October 2014

Boomerang is being re-launched as a global all-animation, youth-targeted network, repositioned with a line-up of timeless and contemporary cartoons.boomerang-bluePR300

Boomerang’s on-air schedule will be anchored by such timeless favourites as Tom and Jerry, Looney Tunes, The Powerpuff Girls and Scooby-Doo. Along with a slate of newly-acquired contemporary series produced by studios around the world, Boomerang will also introduce a refreshed on-air environment and for the first time offer exclusive original content on the network across its 13 international feeds.

Boomerang will also be officially offered for ad sales and promotional opportunities in the United States.

Beyond its on-air presence in more than 250m homes, Boomerang will be supported with refreshed digital and mobile platforms, including a newly refaced website that features exclusive activities, games and content. Younger fans will be able to enjoy age-appropriate free games showcasing their favourite characters, while older users can learn more about their favourite characters and series.

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