LICENSING NEWS

Turner greenlights Ben 10 live game show

Published on: 9th June 2017

New game show Ben 10 Challenge will premiere from late 2017.

Ben 10 challengeTurner EMEA has revealed that it will be producing a live game show, entitled Ben 10 Challenge, based on its successful Ben 10 franchise and the all-new series that first launched on Cartoon Network across EMEA in October last year.

Each of the 10 x 22 minute episodes will feature two teams of three – two kids and one adult, simulating the close-knit family trio of Ben, Gwen and Grandpa Max – taking on a range of physical and mental challenges. The teams will face tests of their speed, strength, and other Ben 10 villain-conquering skills, as well as their knowledge of the series. After completing three contests, the team with the highest score will go into a final challenge against the clock. Utilising augmented reality, special effects, and the iconic Ben 10 aliens and villains, Ben 10 Challenge will be the ultimate live-action Ben 10 adventure for fans of Cartoon Network’s popular series.

Production will kick off in Madrid, Spain at the end of this month, with eight local versions set to be created: France, Germany, Italy, Middle East, Poland, Spain, Turkey and UK. Turner has partnered with Spanish production company La Competencia Productions to produce the game show, which will premiere in the respective markets from late 2017.

Lesley Bailey, VP, channel marketing & brand management, Turner EMEA Kids, commented: “This live-action game show format really dials up engagement and excitement for the brand and perfectly complements our Ben 10 franchise strategy – kids will actually get the chance to become Ben. This is what we heard from them and we’re thrilled to be giving 320 kids from right across the region the chance to take part. What’s more, the game show reinforces the importance of being locally relevant, and will be highly complementary to our wider Ben 10 content offering across the linear channel, websites, apps and games, and the highly anticipated Playmates toy range that will be hitting shelves this summer.”

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