January NPD1 figures reveal that the Turtles action figures are now officially the number-one-selling item in the Action Figure super category.
Overall the range was fourth in the Action category for the month, and third New Property in the total toy market YTD. The Power FX figures and Ninja Combat gear also appear in the overall top 20 for the super category at 12th and 19th respectively.
The whole GP Flair Turtles line up also performed well in the sub categories, with all three figure lines (Action Figures, Power FX and Classic Figures) coming in the top 20 of the action figure category. In the Action Figure Playsets and Accessories category, the Turtles toys claimed three of the top five spots with the Shell Raiser winning at number one. The Ninja Combat Gear also achieved number two in the Action Role Play and Dress category.
Nic Aldridge, marketing director at Flair Leisure Products, said: “These latest results are outstanding and just go to show that the Turtles toys really are the starting to be the top choice for kids across the UK. We are going to be extending the range even further with a number of new waves of product launches throughout the year, and are confident that the phenomenon will continue as the Turtles continue their UK takeover.”