LICENSING NEWS

Two-day cinema event announced for Pokémon the Movie: I Choose You!

Published on: 2nd August 2017

New feature-length origin story will appear in cinemas for a limited time.

The new animated film Pokémon the Movie: I Choose You! is coming to movie theatres around the world for two days this November. The Pokémon Company International has announced that it has entered into an agreement with Fathom Events for international theatrical rights to the movie outside of Asia.

Pokémon the Movie: I Choose You! is an origin story highlighting Ash and Pikachu’s first meeting and their adventures as they search for the Legendary Pokémon Ho-Oh. The pair encounter familiar faces along the way, new characters including Trainers Verity and Sorrel, and a mysterious new Mythical Pokémon, Marshadow.

Colin Palmer, vice president of marketing at The Pokémon Company International, commented: “As an origin story, Pokémon the Movie: I Choose You! is the perfect way for a new generation of Pokémon fans to experience the beginning of Ash and Pikachu’s friendship, and it offers longtime fans an exciting new look into the start of their epic adventures. We’re excited to work with Fathom Events, whose expertise in unique theatrical event activations will offer families and fans the opportunity to come together and experience the excitement of Pokémon animation on the big screen.”

Pokémon the Movie: I Choose You! will be shown in movie theatres for two days only, on Sunday 5th November and Monday 6th November, 2017, in select international markets.

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