LICENSING NEWS

Two in 1 Direct unveils new licensed segment from Kangaru

Published on: 1st April 2021

The new licensing programme from Kangaru, which produces scented stationery products and toys, will feature iconic food and confectionery brands.

Having recently confirmed that he would be managing and distributing Kangaru Toys’ UK business, Two in 1 Direct’s Paul Fogarty is delighted to announce a new licensed segment from the company.

Kangaru, which produces scented stationery products, toys and activities, is making its UK debut at an exciting stage of the company’s development. Kangaru has confirmed a new licensing programme, with a host of iconic food and confectionery brands already on-board in North America, including Chupa Chups, Mentos and Kelloggs’s cereals.

With this series of licensing partnerships, Kangaru hopes to tap into the current food licensing trend and in doing so, reinvigorate the craft and stationery categories. Key characteristics of these instantly recognisable brands – the shapes, scents and colours- will be used to bring the collection to life.

Joe DiPalma, Kangaru’s founder and CEO, has spent the last year applying a licensed strategy to this new product development, in order to capitalise on top selling brands. Speaking of the company’s plans for its licensing programme, he said: “Over the coming year, we plan to expand the licensed products into the UK and Europe, South America and Asia. Where the UK is concerned, we’ve been working with Paul at Two in 1 to better understand the opportunities within the local market. He’s been drawing on his vast experience in toys and the children’s entertainment business, as well as his impressive ability to customise products and licensing for customers, to really help tailor our licensed offering for the UK.”

Paul added: “We’ve seen the foodie craze hit the toy aisle, and now we are able to introduce it to the stationery and craft aisle. Something we’re particularly excited about is the opportunity to customise this line of products to suit our retailers’ unique requirements. We’re going to be working closely with our retail partners over the coming months to deliver a collection that both appeals to customers and meets their individual needs.”

Please get in touch with Paul directly to find out more: Paul@allin1products.com.

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