NEWS

Two industry veterans join forces to form Brand-Ward

Published on: 24th April 2019

Licensing veterans Trudi Hayward and Jean-Philippe Randisi have partnered again, this time to create a new company.

Trudi Hayward has many years of consumer products experience across brand and entertainment properties, previously working for Beanstalk Europe, CPLG, Entertainment Rights, Viacom (where she set up the UK Nickelodeon CP business and then looked after all pan-European activities), and ITV, where she was in charge of Global Consumer Products.

Jean-Philippe Randisi, after several years at Disney, ran Saban Consumer Products Europe, then set up the consumer products business of Viacom in Europe with Trudi before taking over International. He then joined ITV, heading up Consumer Products, Home Entertainment and International Digital, as well as kids content production. More recently, he was CEO of Zodiak Kids, the production and distribution division of children’s content at Banijay Group with studios in the UK and France.

Brand-Ward’s mission is to help IP owners and creators in the kids’ entertainment business grow outside of their core business and monetise their IP globally. The company will achieve this by supporting: content – sourcing of IP, content strategy, production strategy, production financing, co-production; brand development – market positioning, marketing strategy and plans, digital exposure, marketing and creative assets development; and sales – TV/digital strategy, Consumer Products strategy, blending (merging broadcast and CP strategies into one consistent market approach to maximise success), appointment and management of distributors and agents.

Trudi commented: “I am delighted to be working with Jean-Philippe again; I suspect it will be no surprise to the industry that we have joined forces once more, this time to offer our clients the best strategy across content and monetisation, globally.”

Jean-Philippe adds: “With my content and media expertise, and Trudi’s consumer products experience and local market knowledge of retail nuances, we hope that partners will find our services hugely beneficial when creating and rolling out new IP.”

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