LICENSING NEWS

Two new licences kick-start big year for Matt Hatter

Published on: 21st January 2014

ITV Studios Global Entertainment (ITVS GE) has announced two major new UK and Ireland licensees for Platinum Films’ hit boys’ property, Matt Hatter Chronicles: London Europe Group and Tactic Games UK.MattHatter300

The new partners will be showcasing their lines at the forthcoming Toy Fairs in London and Nuremberg, and launching at retail from Q4 2014 as part of the first phase of the consumer products roll-out strategy for the brand. This will follow the debut of the Simba Dickie Group master toy lines at retail in Q3.

The London Europe Group’s Matt Hatter range, launching at Toy Fair (London Stand B96), will feature watches and clocks, as well as back-to-school stationery lines.

Also appearing at mass-market retail from late 2014 will be a selection of Matt Hatter puzzles from Tactic Games UK (London D109). The range will feature a selection of puzzles, some with 3D elements.

Trudi Hayward, SVP Head of Global Merchandising, ITV Studios Global Entertainment, says: “2014 is going to be an exciting year for Matt Hatter with series three premiering on CITV and the debut of exciting new product lines at retail. We’re excited to be working with a great raft of licensees, and with a strong appetite from retail, we’re confident the Matt Hatter licensing programme will continue to be as fast-moving as the hit show itself.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Character Options’ Little Live Pets set for success this autumn/winter

Obituary: Michael Nunn

Britains partners with Rural Life Living Museum to mark centenary

Exclusive: IETP’s Sarah Ng on the most trusted responsible sourcing programme for toys

Senior Warner Bros. Consumer Products execs to kick off opening keynote at Licensing Expo Virtual 2021

Silvergate’s Octonauts attraction opens at Sea Life centres

Spielwarenmesse to offer digital platform alongside live 2022 event

Friday Blog

When the ship hits the fan…it’s the Friday Blog!

Andrew Laughton completes 110km walk in aid of the Toy Trust and Fence Club

Amazon

Amazon blames social media for fake reviews