The company won the award at London Toy Fair for its popular Squish-A-Boo range, which has won hearts with its huge eyes and smiles.

Ty Squish-a-Boos are the newest addition to the Ty family, which already includes the world-famous Beanie Babies and Beanie Boos, and will be showcased on Ty’s stand at the upcoming Spring Fair.

Speaking to Toy World, Ty Warner, CEO & founder at Ty Inc, commented:” I’m delighted that the British Toy and Hobby Association has awarded the prestigious Plush Toy of the Year award to our Ty Squish-a-Boos. We appreciate this recognition and thank the retailers, especially our independent partners who we continue to support. They have always shown huge support for Ty, making our Squish-a-Boo range such a big success.”

The Toy of the Year Awards were revealed on day one of Toy Fair. Although it had been hoped that a physical presentation could take place, given this year’s unique circumstances and the impact of Covid, a special video featuring all the esteemed finalists and winners for 2021 was unveiled instead.

“The Toy Retailers Association and its panel of retail judges were impressed with the choice of toys on sale throughout 2021 that brought education, entertainment and joy to children during the year,” said Alan Simpson, chairman of the TRA. “Congratulations to all the shortlisted toys, and especially the winners, that the retailers deemed to be the best of the year.”

Squish-a-Boos are soft, huggable friends that a child can take with them wherever they go. Made from colourful, cosy fabric, they are available in a larger size of many of the favourite Beanie Boos plush characters. These large Beanie Boo squishy plushies have enormous glittery eyes and adorable smiles.

Perfect for children’s naptimes or as squishy bedtime pillow animals, each Squish-a-Boo has colourful, soft fabric and includes the official Ty Heart with name, birthday and poem. The collectible soft toys are suitable from birth.

Following the fantastic reception at London Toy Fair, the Squish-a-Boos collection will be on display at Spring Fair alongside the rest of the Ty range, in Hall 5, Stand 5K10-L11.

The Ty team can be contacted on 02393 876 600 or sales@tyuk.co.uk