The new Max the dog Beanie Baby will raise awareness of the needs of autistic individuals and 100% of profits will support Next for Autism.
Ty Warner, creator of Beanie Babies, has announced the release of a limited edition dog to support the autistic community. Max was introduced on the YouTube Originals Color the Spectrum Livestream event hosted by Jimmy Kimmel at the end of April.
The Color the Spectrum event has attracted more than four million views to date, and over $3.2m dollars was raised in less than three hours during the livestream. The new Beanie Baby will continue to raise awareness, and 100% of profits from the original sales will support Next for Autism.
Gillian Leek, CEO of Next for Autism, commented: “Ty Warner’s partnership will support Next for Autism and our commitment to building needed resources that promote inclusion, opportunity and choice and truly move the needle to make foundational changes for autistic individuals. We are truly grateful for its leadership and generosity.”
Next for Autism transforms the national landscape of services for people with autism by strategically designing, launching, and supporting innovative programs. The organisation believe that individuals with autism have the potential to live fulfilling, productive lives when supported by excellent services and connected to their communities, continually asking what’s next for people on the autism spectrum. For more information, visit www.NEXTforAUTISM.org.
Max the dog is available in selected retailers worldwide.