LICENSING NEWS

UBD announces coronation party for Dreamworks Trolls’ Queen Poppy

Published on: 7th August 2018

The party will take place at Allington Castle in the UK on 18th August.

Now that Princess Poppy has been crowned Queen, Universal Brand Development has announced that it is partnering with retailers and social media influencers across eight EMEA markets to find lucky DreamWorks Trolls’ fans to join Queen Poppy at her very own Coronation Party.

For the lucky winners it will be a once-in-a-lifetime celebration – an opportunity to immerse themselves in the colourful world of DreamWorks Trolls and find their inner happiness as Poppy prepares for new adventures in the TV series, DreamWorks Trolls: The Beat Goes On!.

Queen Poppy’s DreamWorks Trolls-themed Coronation Party takes place at Allington Castle in the UK. The entire grounds will be filled with hair-raising fun and themed activities. Prize packages offer full access to the royal grounds, interactive stations, a salon, a live musical performance and much more.

Becki Fleming, vice president franchise and marketing, Universal Brand Development EMEA, commented: “We are incredibly excited to announce this summer’s colourful celebration of all that DreamWorks Trolls stands for. Developed in conjunction with partners in eight different EMEA markets, Queen Poppy’s Coronation Party will be fantastic fun – full of surprises and a totally immersive experience for DreamWorks Trolls’ fans. It’s another mark of our commitment to the brand, keeping it front of mind and top of the play lists as we enjoy the animated TV series, DreamWorks Trolls: The Beat Goes On!, and look ahead to the highly anticipated theatrical release of DreamWorks Animation’s Trolls World Tour in 2020.”

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