NEWS

UBD details plans for Jurassic World franchise

Published on: 4th October 2018

Jurassic World: Fallen Kingdom, the fifth movie, has become the second-highest grossing film in the franchise. 

Universal Brand Development (UBD) has announced a slate of wide-ranging global initiatives, including a pipeline of new content, immersive experiences and a deepening of the product range, to maintain Jurassic World as a 365-day franchise.

Jurassic World: Fallen Kingdom is the second-highest grossing film in the franchise, topping the UK box office this summer and grossing nearly $1.3b worldwide – 25 years since the original Jurassic Park aired. The box office success, coupled with one of the largest licensing campaigns for the franchise staged by UBD, helped Jurassic World become the No. 4 licensed property in the UK in June according to NPD. It stood firm in August too, ranking in the Top 5 licensed property of the period. Retailers in the UK are looking forward to expanded product lines from both Mattel and Lego, which are planned through 2019.

Jurassic World: The Exhibition debuted in Paris this year and will be moving to Madrid in autumn, while Jurassic World In Concert will tour the world, giving fans the opportunity to experiences the film accompanied by a live orchestral performance. Universal Games & Digital Platforms is celebrating the global success for the two titles launched this year (both of which will carry through to 2019): Jurassic World Alive and Jurassic World Evolution.

For the remainder of 2018 and looking beyond, UBD is preparing for the home entertainment release of Jurassic World: Fallen Kingdom in Q4, along with the broadcast debut of two 22-minute animated Lego Jurassic World animations, with licensing support in place to ensure that the franchise continues to be strong right up to Christmas and well beyond.

Hannah Mungo, Universal Brand Development, country director for UK and Ireland, commented: “This momentum, plus much more, is key to the lead up of the third Jurassic World film slated for 2021. We know that there is a strong appetite for this enduring entertainment brand and we are committed to adding breadth and depth to the franchise, which continues to propel Jurassic World as an always-on franchise.”

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