US based company Ultra Sport Products has announced it will launch in the UK at BLE.
The company specialises in the development and distribution of merchandise for football fans.
Four major licence agreements which include football clubs Chelsea FC, West Ham United FC, Sunderland AFC and Fulham FC are included, with further agreements to be announced over the coming few weeks.
Ultra Sport Products is launching its patented Shirt Swinger, Shirt Hanger and Shirt Scarf in the UK, having secured licences with the four clubs.
The Shirt Swinger is a new concept which was inspired by Ryan Giggs scoring his goal in the FA Cup Semi Final against Arsenal in 1999, where he took off his shirt to celebrate and started swinging it around in the air.
The Shirt Scarf is an all–in-one collectible, fans can have a scaled down version of their football club’s current shirt at each end of the scarf, complete with sponsor and manufacturer logos. There will be different varieties of the scarf, from players, to the home and away shirts.
The Shirt Hanger will be offered in multiple player variations as well as the home team standard shirt. The Shirt Hanger can be personalised with a name and number on the back. This option of personalisation will be offered in participating team shops and online retailers. The Shirt Hanger’s design allows fans to hang it from a house mounted flag pole as a yard flag, or with double sided velcro sewn into the Shirt Hanger.
Tommy Puett, CEO of Ultra Sport Products, said: “Ultra Sport Products is determined to provide its products to football fans in markets around the globe. I am proud to be launching our products with football clubs throughout the UK.”