New brand licences will bring new product development and product categories this year for Underground. Hot properties newly exhibiting on Underground’s stand include WWE, Anchorman, Teenage Mutant Ninja Turtles, Walking Dead and Vikings. Highlights from these ranges include new WWE talking character plush and Teenage Mutant Ninja Turtles talking soft bag buddies.
Underground will also be displaying classic and new products from existing ranges with many new items set for release in 2014. Doctor Who items include The Other Doctor’s Sonic Screwdriver, The Other Doctor (John Hurt) and The Twelfth Doctor (Peter Capaldi) action figures, and the new Doctor Who Mr Potato Head collection. 2013 was Underground’s strongest year yet for Doctor Who and over 100 new items are planned for 2014 across Gifting, Homewares, Toys and Accessories.
An extensive range of Star Wars gifts and homewares will be revealed, some of which being publicised for the first time at the booth. Underground’s latest release, Star Wars Action Yoda, comes complete with movement and sound. A large variety of Underground’s merchandise will now begin to incorporate movement, sound effects and spoken phrases.
Underground Toys will be at stand number 4820 at the NYTF.
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