LICENSING NEWS

United Wheels UK gears up for licensed line of Huffy bikes

Published on: 2nd February 2022

United Wheels UK is bringing the magic of Disney, Marvel and Lucasfilm to the UK with the new range of bikes, scooters and ride-ons.

United Wheels UK unveiled its new line of licensed Huffy bikes at last week’s London Toy Fair featuring a whole host of Disney, Marvel and Lucasfilm characters.

The range includes balance bikes,12″, 14″ & 16″ wheel, scooters and battery powered ride-on toys and includes family favourites from Disney Princess, Frozen, Spider-Man, Cars, Star Wars and Minnie Mouse.

Disney and United Wheels’ affiliate, Huffy Corporation, have worked together in the US since 1996, and this agreement between United Wheels and Disney expands the partnership to include EMEA.

One of the top lines from the collaboration is the Huffy Frozen 12″ Bike, a first-ride bike suitable for children aged 3 years plus and for use with or without stabilisers. The bike is made with an easy stepover tri-tube frame and a beautifully decorated padded seat. The handlebar also boasts a deluxe storage container designed with Frozen crystals, while front and rear caliper brakes and 16-spoke alloy wheels allow for a safe and smooth ride. The bike is lightweight, making it easy for parents to carry when out and about.

Huffy 12” Bikes will also be available in Disney Princess, Cinderella, Spider-Man, Avengers, Star Wars, Cars and Minnie Mouse options

Pre-schoolers will enjoy the three-wheeled Huffy Spider-Man 6V Battery Ride On Bubble Scooter, a  2-in-1 design which be used as a ride on with or without battery power and makes bubbles as the child rides. Each battery charge gives 40 minutes of fun, and the bubble scooter is also available in Disney Princess, Frozen and Cars designs.

The Huffy Disney Princess Royal Horse and Carriage Electric Ride On features a simple foot pedal, in-carriage steering wheel and forward or reverse controls. The pink design also features images of Disney Princesses, Ariel, Aurora, Belle, Cinderella, Jasmine, Rapunzel, Snow White and Tiana and, when pressed, the heart-shaped button on the steering wheel plays phrases from three of the Princesses. It also features a handy cupholder and a glovebox with room for toys and royal accessories. The horse has a brushable mane and tail for styling.

Direct ship and exclusive product opportunities are available, and the United Wheels team is making appointments for in-person showroom viewings and online previews now.

For more information contact salesuk@huffy.com or call 01525 664041.

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