The Trolls interactive experience is the beginning of an innovative new partnership in live family entertainment.

Feld Entertainment and Universal Brand Development have announced the launch of DreamWorks Trolls The Experience, an interactive adventure that brings to life the world of DreamWorks Trolls. The inaugural location-based entertainment collaboration will premiere at the GGP owned space this autumn in New York City at 218 West 57th Street, between Broadway and 7th Ave, before touring other cities across the US. Tickets will go on sale in July.

This venture into live location-based experiences is the beginning of a new partnership between Universal Brand Development and Feld Entertainment. DreamWorks Trolls The Experience marks the first collaboration in an innovative multi-property relationship that will develop and create other large-scale and mobile pop-up immersive experiences.

Kids and families will be transported into the world of DreamWorks Trolls in a 90-minute walkthrough participatory adventure, featuring tactile experiences and shareable social media moments. The experience features Poppy’s Party Room, which takes visitors on a musical journey with their Troll friends via augmented reality and 3D technology. Fans can also visit the Hair-We-Go Salon and Barbershop, travel through the flora and fauna of Troll Village, and play in a life-size Caterbus.

Carol Nygren, senior vice president, worldwide live entertainment, Universal Brand Development, commented: “As we continue to create extensions for our IP through live, immersive experiences around the world, we are excited about our expanded collaboration with Feld Entertainment. When DreamWorks Trolls premiered in theatres the film captivated audiences worldwide, and, now DreamWorks Trolls The Experience will deliver more of what fans love – transporting guests into the vibrant world of Trolls, bursting with colour, music and happiness.”

For tickets and more information on DreamWorks Trolls The Experience visit: TrollsTheExperience.com.