Universal Brand Development reshuffles licensing team

Published on: 11th August 2017

Joe Lawandus and Marc Low both awarded senior VP and general manager roles.

Universal Brand Development has announced the appointment of Joe Lawandus to senior vice president and general manager, North America consumer products, and Marc Low expands his current role to senior vice president and general manager, international consumer products. Both Joe and Marc will report directly to Universal Brand Development’s president, Vince Klaseus. Joe will join Universal in September.

Vince commented: “Our global consumer products business unit has grown exponentially over the last two years both in the US and international territories. As we continue to expand our business both creatively and categorically, both Joe and Marc have the proven ability to amplify both our businesses and partner relationships as we set new benchmarks for the future.”

Joe, a consumer products and toy industry veteran, was most recently SVP and general manager of global brand marketing and design at Mattel. As the leader of the Mattel Toy Box Boys brand design and marketing teams, he established a strong growth trajectory for the business and was responsible for developing Mattel owned intellectual properties as well as licensed products for action figures, role-play, vehicles and innovative toys. Prior to Mattel, he was co-founder of Seattle gaming startup Smith & Tinker, and held executive roles at Cranium and Disney Consumer Products where he was VP and general manager of toys and sporting goods. Joe started his consumer products career as a global brand manager at Hasbro.

Marc is currently senior vice president of international for Universal’s Consumer Products business unit. His expanded role to general manager will allow him to further drive the company’s CP business in the group’s rapidly expanding international regions. Marc has been opening offices and leading the division’s rapid growth across international markets.

Universal Brand Development’s EVP of worldwide consumer products, Manuel Torres Port, will be leaving the company at the end of the month to pursue new interests.


TRA’s Toy of the Year Awards winners announced

Wow! Stuff flashes to the beat with new Chibies

VTech to launch green ELPs as part of ongoing sustainability commitment

Missing Toy Fair? Toy World’s January issue has the industry covered

Fears grow of major price rises due to increased shipping costs

Exclusive: Standing up to Amazon – a successful trading terms strategy

Inventor Adam Borton seeks students for Toy and Game School

BTHA celebrates 2020 toy trade Superhero Awards

The Lego Group launches Lego Bygge Hygge

Exclusive – You are invited: suppliers present virtual showrooms