LICENSING NEWS

Universal reveals multi-category UK licensing programme for Downton Abbey

Published on: 25th June 2019

The feature film based on the award-winning television drama debuts in UK cinemas on 13th September 2019.

Universal Brand Development UK and Ireland (UBD UK and Eire), in association with Focus Features and Carnival Films, invites licensees to return to Downton Abbey this autumn in celebration of the feature-length movie based upon the award-winning television drama.

Downton Abbey is set to make its highly anticipated big screen debut in the UK on 13th September, and a supporting line-up of the UK’s finest licensees, across multiple categories, has been assembled to ensure the property is a success at retail.

Shining a spotlight on best-in-class partners that reflect the fine heritage, high production values and sophisticated style of the series, UBD UK and Eire is building a consumer products programme with a distinct lifestyle edge that targets adults and adult gift givers.

Hasbro will be launching a special edition Downtown Abbey Cluedo Game, and Ravensburger is also on board with a range of jigsaw puzzles.

Danilo will be creating greeting cards, gift wrap and calendars, while Half Moon Bay and Crane Stationery have signed for stationery and paper products. New partner the Blue Badge Company will be producing a range of gift items. Publishing will also feature, with partners to be announced soon.

Hannah Mungo, country director UK and Ireland, Universal Brand Development said: “Downton Abbey is one of the greatest British entertainment exports of all time. We are thrilled to be developing the licensing programme for the movie and are working with our partners to create products that reflect the unparalleled quality and authenticity of the award-winning production.”

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