NEWS

University Games adds to brain teaser category

Published on: 23rd January 2014

University Games has formed an exclusive North American distribution agreement to sell the Hungarian Brain Teaser Smart Egg Labyrinth Puzzle. University-Games300

The Smart Egg is an egg-shaped brain teaser which will be introduced at American International Toy Fair in New York next month.

“University Games is excited to add Smart Egg to our product portfolio,” said President of University Games Bob Moog. “We are committed to building the Brain Teaser category by offering new, innovative brain teasers such as the Smart Egg Labyrinth Puzzle.”

University Games will sell the Smart Egg under the Bepuzzled product line.  The first collection of products includes six designs: Jester, Hive, Techno, Skull, Groovy, and Lava.  University Games plans on producing multiple collections with unique designs to drive collectibility.

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Friday Blog

Tldr…. it’s the Friday Blog!

L.O.L. Surprise! movie to debut on Netflix

Roman’s Monopoly Mission to raise money for Make Some Noise

Kirsty Barr to work with Ravensburger marketing team

The Entertainer extends Quiet Hour to run daily across all of its stores

Lego unveils new Disney Mickey and Friends range for pre-schoolers

Dreamtex launches Liverpool FC bedding range

Exclusive: Just Play Products LLC announces opening of UK subsidiary from January 2022

Character unveils multi-licence Mash’ems TV campaign

Exclusive: Hello dolly – Toy World examines the Dolls category