Gemma Lewington, formerly of Mookie Toys, has been named head of marketing.

Games and puzzles specialists University Games and Paul Lamond Games have named their latest hire. Gemma Lewington brings with her over a decade of experience in the toy industry including, working with pre-school favourites LeapFrog and VTech as well as, most recently, Mookie Toys.

“It’s a very exciting time of growth and development at University Games and Paul Lamond Games, and I am delighted to be joining such a great team,” said Gemma. “It is the perfect time to grow the company’s marketing campaigns; we are committed to using both new and traditional marketing strategies to build our brands and products for this year and into the future.”

Richard Wells, managing director, added: “Gemma will bring a new vision to the business. Her role will include planning and overseeing heavier TV and online campaigns as well as aligning all our assets and PR efforts. Gemma’s appointment will lead University Games and Paul Lamond Games into a much more marketing-focused way of working, so we can ensure the future success and growth across all our categories and brands.”