University Games announces acquisition of The Haywire Group

Published on: 29th May 2018

The Haywire Group is an award-winning manufacturer of dozens of games including Flickin’ Chicken and Pizza Party dice game.

Haywire was founded in 2005 by Michael and Barbara Fisher and  has introduced dozens of games that are directed at helping kids develop their fine and gross motor skills, reading, early maths and critical thinking skills. In 2017, Haywire broadened its scope with the trivia game Are You Dumber than a Box of Rocks? to provide entertaining and learning for the entire family.

University Games’ co-founder, Bob Moog, commented: “We are honoured to have the great assortment of games from The Haywire Group join our stable at University Games. I hope that the rest of the world enjoys Flickin’ Chicken as much as I do, and who doesn’t like a good game of Shaboom?”

Michael Fisher added: “For The Haywire Group, we look forward to our collaboration with University Games to broaden our reach internationally and expand our mission to help kids learn and develop as people. University Games shares our original goal of mixing learning and fun.”

Along with their creative team, Michael and Barbara Fisher will continue to be active in the game industry under Haywire’s sister company, Grand Prix International (GPI) and its newly expanded Design and Development Services.

University Games will expand the reach of the Haywire product line to include international markets in Canada, UK, Australia and New Zealand in 2018 and then additional international markets in 2019.


Friday Blog

Have we (finally) found a Brexit benefit … it’s the Friday Blog!

Exclusive: Rick Derr – Letter from America

Hornby unveils new Playtrains High Speed Train Set

Exclusive: Behind the scenes at the Natural History Museum

The Paddington Bear Experience to open in May

The March issue of Toy World is out now

The Toy Trust unveils Midsummer Mayhem

Skillmatics further strengthens UK sales team

Sambro strengthens UK finance team with new hire

Autumn Fair launches new campaign for 2024