University Games targets top 2012

Published on: 17th January 2012

University Games moves into 2012 with some very positive performances from 2011 to build on.

Smart Ass was again a top performer, and its second promoted line, 5 Second Rule, has cemented its inclusion to the family games sector, responding hugely to its first year on TV. In addition Pointless, the board game replicating the popular BBC 1 show of the same name, hosted by Alexander Armstrong, has become a major contributor also.

“Since the show switched to BBC 1, its audience rating has substantially increased, and sales are reflecting that.” says University Games GM, Adrian Whyles. “We are expecting even bigger things now that series 6 and 7 have been commissioned for 2012, and they will include celebrity specials airing on a Saturday evening. The BBC is showing great commitment to the show, and we have developed a travel version for 2012, with further plans for 2013.”

University Games has also signed up a worldwide licence on the pre-school property Suzy’s Zoo. For 2012, the UK will be producing a board game, Magnetic Adventures, a Felt Play Board, and puzzles for the ‘Little Suzy’s Zoo’ brand. A new series of books have already been released, together with nursery bedding and accessories. With more licences on the way, these cute characters are set to become firm favourites for pre-schoolers and their mums.

There is the addition of the classic Poppin’ Hoppies, the game of crazy popping madness where the characters randomly spring into the air for children to try and catch in order to add pieces to their own poppin’ character – a classic game mum’s and dad’s remember from way back. Also, a captivating new strategy game called Touche and additions in their creative and puzzle ranges, 2012 is set to be another year of steady growth for University Games

You can see the latest ranges on stand F10 at Toy Fair.


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