An integrated marketing and PR programme to support the partnership will drive brand awareness whilst encouraging consumers to play Uno anytime, anywhere.
VIP competitions will run across key media offering consumers the chance to win concert tickets and play Uno with Cody backstage including a memorable photo opportunity. The partnership is also being communicated through the Uno Facebook page and Cody’s social media sites targeting over 17m fans across Facebook, Twitter, Instagram and YouTube.
Wendy Hill, UK director of Customer Marketing and Brand Communications, commented: “The partnership with Cody is a fantastic platform to bring people together through Uno and capture the essence of the game – it’s about fun and making memories. Cody also has a strong global presence and appeals to fans of all ages around the world, just like Uno.”
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