Usborne has announced two new roles in its UK sales and marketing teams, in response to the company’s growth and its increased global reach and market demands. Nicola Usborne, deputy MD, states: “Christian and Anna have been long-standing and highly effective members of the Usborne team. I am excited to work alongside them in their new roles, which we’ve designed to better reflect our global expansion and changes in buying and marketing behaviours”.
Christian Herisson has taken on the role of UK commercial and sales director, having previously held the role of UK sales & marketing director at the company. He will continue to manage all UK sales across the Usborne list, with the exception of those through Usborne Books at Home, the company’s direct sales division. In addition, he will be looking at new ways to sell both Usborne books and other content in the UK which encompasses new markets, buyers, and channels.
Christian will also be developing Usborne’s licensing business, working on research and development for new product and product categories for the UK, and developing the company’s capabilities around data driven sales analysis and strategy. He has been with Usborne for 17 years, and selling Usborne books for 13 years before that.
Anna, previously marketing & publicity manager at the company, has taken on the role of director of global branding and UK marketing. She will oversee all UK marketing and PR for the entire Usborne list. She will also oversee the company’s global branding and be a central contact for Usborne’s global marketing efforts, both in the English language and across the publisher’s nine foreign language imprints. She will be leading efforts to ensure communication and collaboration between marketing staff throughout Usborne in order to unify the Usborne voice and brand identity across all territories and channels. Anna has worked for Usborne for 13 years.