The Chinese company has signed a deal for Mattel to be the master toy partner for its boys action series BattleClaw.
This will be the first time a Chinese property has signed a global master toy licence and also the first time such a licence will have its worldwide launch in China. In addition, this series is the first boys’ action adventure show produced by UYoung targeting both China and the international marketplace.
The 2D animated action series is set to launch on Chinese state broadcaster CCTV at 6pm on 25th November 2016. Mattel will launch the toy range in the country soon after, marking the very first time that the toy company has launched a product range in China before the rest of the world.
Under the terms of the agreement Mattel will manufacture, distribute and market a wide variety of toys and consumer products inspired by the franchise, including games, action figures, and other items. In addition, Mattel will manage the global licensing and merchandising for the property.
Lisa Zhong, president of UYoung said: “We are very excited and proud to have produced the first Chinese property to attract such a major international toy deal. On seeing BattleClaw, Mattel immediately recognised its high quality and its international appeal. At UYoung we remain committed to creating and developing world-class animated content which appeals to both Chinese and international markets.”