Viacom Play Plex is a suite of mobile TV apps which will allow its distribution partners to offer smartphone and tablet users around the world access to content from its international TV brands.
Starting in the fourth quarter of 2015, the Viacom Play Plex apps will be available to launch in every one of the 180 international territories in which Viacom owns and operates TV channels. There will be a separate mobile Play app for each of Viacom’s major international TV channel brands including Nickleodeon, offering video-on-demand access to a range of current and library content, as well as a live, local linear stream of the relevant channel, and other content including games for Nick Play.
A number of pay TV providers have already signed deals with Viacom to offer subscribers access to the Nick app, including NOS in Portugal, which Viacom is collaborating with a number of other providers on upcoming launches including Foxtel in Australia and OSN in the Middle East and North Africa region. The Nick app, which has been rolled out in five international markets since 2013, is being updated and rebranded as Nick Play internationally to become part of Viacom Play Plex.
Bob Bakish, president and CEO of Viacom International Media Networks, commented: “Viacom Play Plex offers us maximum flexibility in distributing our content as the way viewers consume their favourite TV shows continues to evolve. These apps are designed to complement our linear pay TV channels and to allow our existing distribution partners to deepen and improve the entertainment experience they offer their subscribers. Viacom Play Plex also opens up new distribution partners for us, particularly in the fast-growing mobile TV sector, and, ultimately positions us to succeed in a world of more personalised entertainment services and greater consumer choice. Viacom Play Plex allows viewers across the globe to watch the TV shows they love from their favourite Viacom brands, anytime and anywhere. We believe no other international entertainment company is offering this type of innovation at this scale, serving every major demographic in every major TV market.”