LICENSING NEWS

Viacom welcomes Maria Kyriacou to the team

Published on: 2nd October 2019

Maria currently works as president of international at ITV Studios and joins Viacom International Media Networks as it evolves into ViacomCBS. 

Viacom International Media Networks (VIMN) has announced the appointment of Maria Kyriacou to head its pan-regional operations managed outside of the UK. As president for VIMN UK, Northern and Eastern Europe, Maria will have oversight of all its media networks and related businesses in 33 European countries, including Channel 5 in the UK. Maria, who is currently president of international for ITV Studios, will report to David Lynn, president and CEO of VIMN.

David said: “Maria has led the international expansion of ITV’s studios business and her track record of growing international revenues from production, content licensing and distribution at both ITV and Disney means she is ideally equipped to head our operations managed out of the UK. Her experience of acquiring, integrating and managing creative businesses and her deep knowledge of the international television market will add a valuable perspective to our fast evolving UK operations and I’m delighted to welcome her to the team. She will take the helm at an exciting time, with the merger to form ViacomCBS.”

VIMN operates 120 TV networks reaching 90m households in 33 territories across the UK, Northern and Eastern Europe. In the UK, its portfolio of channels includes free-to-air public service broadcast network, Channel 5. VIMN has also launched a variety of streaming products across the region, including My5, Pluto TV and MTV Play in the UK.

Maria commented: “I am incredibly excited to be joining David and the team. With the strength and breadth of its brands and its extensive reach, VIMN is in a great place to take advantage of the opportunities afforded by the dynamism of our industry. I’m looking forward to being part of this exciting future.”

RECENT ARTICLES

Friday Blog

Planes, trains and automobiles…it’s the Friday Blog!

Outdoor Toy Awards 2022 winners announced

See the latest new roles added to Toy World’s recruitment round-up

Spin Master announces new animated series, Vida the Vet

Sylvanian Families launches Pony’s Stylish Hair Salon

Hasbro unveils Nerf’s first ever brand mascot

Licensing-X Germany prepares for October debut

BargainMax.co.uk secures new warehouse facility at PLP Ellesmere Port

B&M launches online home delivery service

WowWee launches My Avastars next gen fashion dolls