Vic Bertrand of Mega Brands takes charge at Toys R Us Canada

Published on: 11th November 2019

Bringing over 30 years of global toy and retail experience, Vic has joined the company as president and CEO.

Vic has worked with Toys R Us Canada as a board member and advisor over the past 18 months. His appointment has been made following the recent departure of Melanie Teed-Murch as president, a position she has held for three years.

Over his nearly 30-year career at Mega Brands, Vic managed all aspects of global consumer products, worked closely with leading international retailers and built the Mega Bloks brand worldwide. Fairfax Financial Holdings, the current parent company of Toys R Us Canada, invested in Mega Brands in 2008, six years after the company went public, and held an interest until Mega Brands was sold in 2014.

“I am very pleased to have such a seasoned toy veteran lead Toys R Us Canada as president and CEO, bringing his entrepreneurial passion, global experience and vision to these incredible brands,” said Paul Rivett, president of Fairfax, in an announcement. “Vic’s immediate focus will be the revitalization of the Toys R Us and Babies R Us Canada businesses and the re-imagining of our customer experience.”

Vic said, “In 1986, when my father made his first journey into international sales from Canada, it was Charles Lazarus (the founder of Toys R Us Inc.) who noticed his tiny display in a crowded showroom and gave my father his first international order. It’s an absolute honour to join the Toys R Us Canada team and to partner once again with Fairfax for this exciting new chapter. While the company currently enjoys a strong leadership position in the Canadian marketplace, I believe we can be so much more to kids and Canadian families.”


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